About dopamine.co.uk

dopamine.co.uk is an independent consumer science publication about dopamine, motivation, attention, habits and digital behaviour. Our job is to explain what drives people — clearly, carefully, and without the hype.

Why we exist

“Dopamine” has become shorthand for almost everything: scrolling, sugar, cold showers, motivation, ADHD. Much of what is said is oversimplified, and some of it is wrong. Most people do not have time to read the research. We read it, grade it, and explain what it actually shows — answering the question first, then showing the evidence for anyone who wants to go deeper.

What we publish

• Definitive answers to the questions people search for, one page per topic.
• Dopamine Checked — popular claims with a verdict and evidence grade.
• The Dopamine Index — an evidence database of apps, substances and habits.
• Tools for understanding your own attention and habits, free and private.

What we will not do

• Sell supplements, or take affiliate commission on health products.
• Accept payment for a verdict, a ranking or a review.
• Publish advertorial disguised as editorial.
• Diagnose anyone, or replace a GP or registered professional.

Read our editorial policy, evidence standard and conflicts of interest statement.